ARGO began as a quiet pursuit of individuality. Led by Founder and CEO, Alex Gimenez.

​

Drawing inspiration from sports, music, and personal style, Alex created ARGO as a response to trend-driven fashion—choosing originality over conformity.

​

Self-taught and uncompromising in vision, he transformed a one-shirt concept into a collection of thoughtfully designed, one-of-one pieces and refined essentials. Shaped by his Argentine roots and upbringing in Asheboro, North Carolina, ARGO reflects a balance of heritage and modern restraint.

​

A brand defined by authenticity, craftsmanship, and enduring his roots.